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The additional Source code is used to identify revenues from different audiences in the cabinet. You can flexibly form the audience based on the Platforms and Advertising Position by giving them individual Source codes. In such a case, you will get income statistics for each audience.

Let us assume that you have formed two audiences based on the Platform: for displaying advertisements on STB MAG and in Roku. Each audience has its own specific Source code. Then, in the cabinet, you will be able to track your income for each audience separately.

Please note, you can use one Source code for all audiences. Then, in your cabinet, you will see the total income from all campaigns.

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Cindy is an expert on the Ministra TV platform and the author of this article.

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